I'm a Berlin-based graphic designer and art director for objects, stories and spaces. I develop creative and strategic, holistic solutions that are clear and clean. Our world and times are complex enough – design should not add to that, but rather simplify and thus create understanding, excitement and engagement. Not limited to a specific medium as communication happens all around us 24/7, I focus on branding, websites, magazines and books, art and creative direction. Together with a broad network of thinkers, photographers, artists, illustrators and writers I approach each project content-first while design creates context. Therefore I lead the process from early conception to print or production in 2D, 3D and beyond – for businesses, brands and nice people in culture and commerce.
From now on setting new standards in sustainable and systemic design with my co-founded studio NEW STANDARD S.
Currently writing a book on the responsibility and potential of design to design for change.
Besides and after my Master studies at University of Applied Arts Vienna I worked at design studios and advertising agencies such as FIELD, Sunst Studio, Atttd, socialrise, 101, CeeCee Creative, seite zwei, We Make, edenspiekermann and Jung von Matt/Donau. Past and ongoing as well as freelance clients include Adidas, Audi, Austrian Cultural Forum, Axel Springer Verlag, Berlin Art Week, Bottega Veneta, Carhartt, Caritas Austria, Clubcommission Berlin, Converse, Die Welt, Fila, Fujifilm, Gestalten, Kerber Verlag, Montenegro Pavilion Venice 2019, MQ Vienna, Nilufar Gallery, Nike, P448, PS120, Santoni, Staatliche Museen zu Berlin, Ucon Acrobatics, University of Applied Arts Vienna, Vienna Tourist Board, XC Hua Gallery, Zalando and many more. Ongoing and self-initiated side projects are /100, ENTKUNSTUNG, POOL publishing, STILL Magazine and Wunder Journal. Featured on It's Nice That, AIGA Eye on Design, The Design Kids, The Brand Identity and talked at designforum Vienna, mumok Vienna, Forward Festival Vienna and typografische gesellschaft münchen. Awarded by Creativ Club Austria, ADC Germany, D&AD, Joseph-Binder-Preis, 100 Beste Plakate and many more.
Available for new projects, lectures and workshops.
Full portfolio upon request.
Instagram.
mail@maximilianmauracher.com, max@newstandard.studio
+49 176 30172345
Art Direction, Editorial Design and Content Curation for 'ENTKUNSTUNG I'
Photo: Simon Freund
Editorial Design for 'B-SIDES' by Leipzig-based photographer Philotheus Nisch
Visual Identity for /100 – A CERTAIN N° OF THINGS
Photo: Felix Werinos
Editorial Design for 'STILL 6 – Berlin | New York'
Photo: Felix Dobbert
Editorial Design for 'The Act of Sitting' by photography duo Anna and Maria Ritsch
Photo: Felix Werinos
Art Direction, Editorial Design and Content Curation for 'ENTKUNSTUNG III'
Photo: North East
Artist Booklet and Custom Envelope for XC Hua Gallery Berlin
with David Rindlisbacher
Visual Identity for POOL publishing
Photo: Felix Werinos
Artwork, Editorial Design and AR App with visuals by Herwig Scherabon and in collaboration with Refrakt
Photo: Felix Werinos
Cover proposal for a book on X-Ray in Arts [not in use]
Art Direction, Editorial Design and Content Curation for 'ENTKUNSTUNG II'
Photo: North East
Catalogue for 'Transfashional - II'
Artwork, Editorial Design and AR App with visuals by Herwig Scherabon and in collaboration with Refrakt
Photo: Felix Werinos
Visual Identity for 'Lina Bo Bardi' at Nilufar Gallery
Agency: socialrise
Paper Bag for Wunder
Editorial Design for 'The Act of Sitting' by photography duo Anna and Maria Ritsch
Photo: Felix Werinos
Website for the Pavilion of Montenegro at the Biennale di Venezia 2019
www. montenegro-pavilion-2019.com
Artwork for Oripeau
Artwork, Editorial Design and AR App with visuals by Herwig Scherabon and in collaboration with Refrakt
Photo: Felix Werinos
Poster for the exhibition 'Flesh and Bone' at PS120 Berlin
Editorial proposal for a book on X-Ray in Arts [not in use]
Artist Collaboration with Ucon Acrobatics
Editorial Design for a 500-pages retrospective of 'Real Presence'
Catalogue for 'Transfashional - II'
Wordmark for rural workspace 'Atelier 17111'
Editorial Design for 'STILL 6 – Berlin | New York'
Branding for the Vienna based shop 'Der Affe und der Bräutigam'
Agency: We Make, Photo: Daniela Trost
Art Direction and Editorial Design for 'Wunder II – Lieblingsmenschen'
Editorial Design for 'The Act of Sitting' by photography duo Anna and Maria Ritsch
Photo: Felix Werinos
Poster for the exhibition 'Undocumented' at PS120 Berlin
Editorial Design for a 500-pages retrospective of 'Real Presence'
Catalogue for 'Transfashional - II'
Art Direction and Editorial Design for 'Wunder I – Timeless'
Foto © Christoph Schaller
Artist Booklet for XC Hua Gallery Berlin
with David Rindlisbacher
Art Direction, Editorial Design and Content Curation for 'ENTKUNSTUNG II'
Photo: North East
Artwork, Editorial Design and AR App with visuals by Herwig Scherabon and in collaboration with Refrakt
Photo: Felix Werinos
Branding for the Vienna based shop 'Der Affe und der Bräutigam'
Agency: We Make, Photo: Daniela Trost
Stationary for a2o [not in use]
Art Direction and Editorial Design for 'Wunder I – Timeless'
Artwork for an unreleased vinyl [not in use]
Branding for the Vienna based shop 'Der Affe und der Bräutigam'
Agency: We Make, Foto: Daniela Trost
Visual Identity for /100 – A CERTAIN N° OF THINGS
Photo: Felix Werinos
Art Direction and Editorial Design for 'Wunder I – Timeless'
Fotos © Yannick Schuette
Editorial Design for 'STILL 6 – Berlin | New York'
Photo: Benjamin Pfau
Visual Identity for the group exhibition 'Transfashional Lab' in London
Invitation for an Exhibition at the Austrian Cultural Forum Berlin
Art Direction and Editorial Design for 'Wunder I – Timeless'
Foto © Yannick Schuette
Editorial Design for a 500-pages retrospective of 'Real Presence'
Art Direction, Editorial Design and Content Curation for 'ENTKUNSTUNG I'
Foto: North East
Catalogue for 'Transfashional - I'
Visual Identity for 'Lina Bo Bardi' at Nilufar Gallery
Agency: socialrise
Catalogue for 'Transfashional - II'
Editorial Design for 'B-SIDES' by Leipzig-based photographer Philotheus Nisch
Website for artist Marit Wolters
www.maritwolters.com
Art Direction, Editorial Design and Content Curation for 'ENTKUNSTUNG II
Photo: North East
Editorial Design for 'STILL 6 – Berlin | New York'
Editorial Design for 'STILL 6 – Berlin | New York'
Photo: Benjamin Pfau
Editorial Design for 'The Act of Sitting' by photography duo Anna and Maria Ritsch
Photo: Felix Werinos
Stationary for a2o [not in use]
Editorial Design for 'Inspire' by bene
Agency: We Make, Photo: Daniela Trost
Editorial Design for 'B-SIDES' by Leipzig-based photographer Philotheus Nisch
Art Direction and Editorial Design for 'Wunder I – Timeless'
Foto © Christoph Schaller
Art Direction, Editorial Design and Content Curation for 'ENTKUNSTUNG III'
Photo: North East
Art Direction and Editorial Design for 'Wunder I – Timeless'
Foto © Christoph Schaller
Visual Identity for POOL publishing
Photo: Felix Werinos
Artwork, Editorial Design and AR App with visuals by Herwig Scherabon and in collaboration with Refrakt
Photo: Felix Werinos
Wordmark for gallery space 'PS120'
Visual Identity for 'ENTKUNSTUNG | VERKUNSTUNG'
Editorial Design for 'Inspire' by bene
Agency: We Make, Photo: Daniela Trost
Website for artist and researcher Bogomir Doringer
www.bogomirdoringer.info
Visual Identity for 'Lina Bo Bardi' at Nilufar Gallery
Agency: socialrise
Visual Identity for /100 – A CERTAIN N° OF THINGS
Photo: Felix Werinos
Stationary for a2o [not in use]
Artwork for Oripeau
Art Direction, Editorial Design and Content Curation for 'ENTKUNSTUNG I'
Photo: North East
Christmas Card for Ziegert Immobilien
Agency: CeeCee Creative
Catalogue for 'Transfashional - II'
Visual Identity for the design showcase 'Design Days'
Editorial Design for 'B-SIDES' by Leipzig-based photographer Philotheus Nisch
Stationary for Wunder
Art Direction and Editorial Design for 'Wunder I – Timeless'
Foto © Christoph Schaller
Website for Stylist Dogukan Nesanir
Artwork, Editorial Design and AR App with visuals by Herwig Scherabon and in collaboration with Refrakt
Photo: Felix Werinos
Wordmark for publishing house 'POOL'
Poster Templates for booking agency FYI [not in use]
Artist Collaboration with Ucon Acrobatics
Visual Identity and Catalogue for 'Lina Bo Bardi' at Nilufar Gallery
Agency: socialrise
Keyvisual for 'More Ideas' by bene
Agency: we make, Rendering: Manuel Birnbacher
Visual Identity for POOL publishing
Photo: Felix Werinos
Website for Curator and Sound Designer Felipe Duque
www.felipeduque.eu
Branding for the Vienna based shop 'Der Affe und der Bräutigam'
Agency: We Make, Photo: Daniela Trost
Visual Identity and Merch for 'Lina Bo Bardi' at Nilufar Gallery
Agency: socialrise
Visual Identity for a slow-paced Techno Festival [not in use]
Agency: Sunst Studio
Artwork for ENT003
Editorial Design for 'The Act of Sitting' by photography duo Anna and Maria Ritsch
Photo: Felix Werinos
Visual Identity for /100 – A CERTAIN N° OF THINGS
Photo: Felix Werinos
Editorial Design for 'B-SIDES' by Leipzig-based photographer Philotheus Nisch
Artwork, Editorial Design and AR App with visuals by Herwig Scherabon and in collaboration with Refrakt
Photo: Felix Werinos